[Social] Proposed use case for shared roster access - was: Roster Sequencing - with labels?

anders conbere aconbere at gmail.com
Mon Mar 31 16:15:18 CDT 2008


Most social network services today provide tools for a set of people
with share interests. Be it TripIt, LastFM, or Facebook. For lots of
these networks they derive their valuation from a locked in user
model. But for smaller Social Network services they're value for the
creators is in (for the most part) the quality of the users
participating and the number of users participating. That means for
many services it behooves them to work on top of large pre-existing
social networks and leverage the mass of users and the low cost of
participation that affords them.

I'm suggesting that one of the most accessible and valuable networks
these social network service creators could leverage is the jabber
network.

Why?

1) it brings an API
    Adding and removing friends is already taken care of, works across
networks, means you don't have to think about it. The authorization
type friend enforcement of XMPP rosters is perfect for social networks
and already designed

2) it brings tools that are harder to build
    Creating your own messaging tools and systems is a pain, but they
are easy to build on top of XMPP. Presence is even harder, but is once
again elegantly handled with real time updates from XMPP servers.

3) it brings with is a large pre-existing network of users, tools for
management (chat clients), and it's distributed to interacting with
that network is easy.

4) it doesn't build value in other competing companies
    That is, it's not OpenSocial on top of MySpace, and it's not a
Facebook app. The time and effort you put into it goes into a) the
network and b) your service.

so if you accept the premise that social network service creators are
looking for a tool like this (and you should based on the facebook app
and open social stuff), then it should be easy to see that XMPP is
bringing a whole slew of tools to the table for them. It's easy to
think of XMPP as only being about message and presence and forget that
they have a large pre-existing social network built in a powerful
distributed way, and that finding ways to use that network more
effectively is also an incredible purpose.

So to sum up

There are already tools out there, either in use or being created that
work to leverage the roster in XMPP (see importing contacts from
gmail). These services aren't getting the full power out of xmpp
rosters, they aren't pushing the data that the build in their networks
back into the jabber ecosystem, they are accepting users credentials
which means they can do "bad" things to users data, and more. That
means that xmpp is both missing out on providing those networks with
new tools, and ones that would be a net win for the ecosystem of XMPP,
but also not reacting to the new uses in ways the benefit the users of
XMPP.

This concept... for whatever reason is extremely difficult to sell to
XMPP people, and much easier to sell to social network creators.

~ Anders


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