[webteam] End user site

[Sander Devrieze]

2007/7/12, Bart van Bragt <jabber at vanbragt.com>:
> Sander Devrieze wrote:
> > It's ineffective because:
> > 1) It is duplicate work: Google, the Coccinella website, the Psi
> > website, Apple, and so forth are already targeting the end user
>
> Sure they are but that doesn't change the fact that's only bottom-up.
> Some sites/projects/companies are trying to get endusers to embrace
> Jabber one way or another. But there still isn't a site that offers a
> place where people can get an idea what Jabber actually is, why they
> should care and how they can get started.

/me still thinks umbrella branding is a much better solution for this

> All this is completely different from the Firefox situation. Everyone
> and their mother knows what an internet browser is, there is no need for
> a internetbrowser.org website that explains the concept of 'the
> internet' to the endusers. Same thing with Email clients, word
> processors or almost any other piece of software.

You should contact the Firefox people and ask them how hard it is to
gain market share in a world were end users (again, no geeks!) believe
their Internet is broken when the blue Internet Explorer icon is
removed from their desktop :o)

> Your point is only valid at the moment that everyone knows what this
> 'Jabber' thing is.

It's also valid when there is good umbrella branding (stpeter, I hope
you got the message ;-) ).

-- 
Mvg, Sander Devrieze.