[webteam] Stats of jabber.org

[Sander Devrieze]

2007/7/17, Nicolas Vérité <nicolas.verite at gmail.com>:
<snip>
> I had a thread in a Mac users forum,
> explaining everything I could/knew about Jabber.
>
> Of course they had heard about it
> but had no account.
>
> One of them decided he agreed with all my arguments,
> and said "OK, I'm gonna go create an account".
>
> He search the web form on jabber.fr,
> and jabber.fr is just a Jabber server,
> and has no web server running on that domain.
>
> He then searched on jabber.org but did not find better.
>
> He concluded subscribing to a proprietary and closed IMP system
> was far easier than Jabber.
>
> In their mind, they have to do this:
> web form, validate, e-mail received, reply or follow the link,
> download, install, launch, refill the form, validate, there it is...
>
> And they think it is easier than the Jabber way:
> download, install, fill form, validate, there it is...

It's because the way you tried to convert that person to Jabber. If
you (also) had said: "Download one of these clients: <fill in>, run
the chosen client, and you will see what you have to do" or don't tell
anything about Jabber and just say: "use <fill in client(s) here>". In
this way people will not try to search for "Jabber" in Google, instead
they will search for the name of the Jabber client you suggested, or
they will click on the website you suggested, downlad a client, run
it, and proceed the account registration without issues (if they have,
it's a usability problem in the client!).

Another thing that could help would be good umbrella branding, so that
people easily find Jabber clients when they use that name, but stpeter
don't like me to talk anymore on this list about it :-P

-- 
Mvg, Sander Devrieze.