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3c5_3e5Reliance Consumer Products Limited (RCPL), the FMCG arm and a wholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL), announced the launch of the iconic brand, Campa, contemporized for a new-age India.The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange in the sparkling category. The launch of this brand is in line with the company’s strategy to promote Indian brands that not have a rich heritage but also boast a deep-rooted connect with Indian consumers due to their unique tastes and flavours.Speaking on the launch, RCPL spokesperson said, “By presenting Campa in its new avatar, we hope to inspire consumers across generations to embrace this truly iconic brand and trigger a new excitement in the segment.