[Foundation] thoughts from another commercial player
pcurtis at terrapin.com
Thu Jul 10 11:48:18 CDT 2003
Don Bergal /EXC/NOA wrote:
> "The Jabber brand will never be acceptable to the commercial
> developer marketplace...Many companies are ... unwilling to use the
> term Jabber".
> Secondly, there have been many mis-informed statements about the true
> cost of executing the name change. How much would it cost to
> re-establish the goodwill and market awareness currently enjoyed by the
> name "Jabber"? Not millions, but *tens of millions* of dollars.
In both cases, Don has communicated my fear about the proposed name
change and ficus of the JSF. While, in a perfect world, we would like to
have the Jabber brand name separated from the Foundation and its work, I
truly believe that to do so now would cause great confusion.
The real dollars associated with making the change are not the issue:
the issue is building and re-building awareness of Jabber, XMPP, the
JSF, and the community that surrounds them.
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