[Foundation] "Jabber" name again

[Ulrich B. Staudinger]

I thought about a better marketing approach, too.
A real campaign would be urgently needed - but this would have 
sideeffects on the jabber.org frontpage, too. The name dilemma 
(jabber/xmpp) has made the situation even more difficult - we now have 
jabber inc, jabber, jabber SF and xmpp. I think the JSF should move 
further away from jabber inc, but that's just my personal thought.

to be honest - with respect to jabber inc - i don't want to promote a 
jabber brand - a brand owned by a good company which "secured a $7.2m 
(£4.6m) investment from Intel Capital, which joins France Telecom and 
Webb Interactive Services as Jabber's main financial benefactors" of 
which i don't see a cent. i would be very happy to promote a XMPP 
foundation.

i thought about newspaper campaigns already and calculated everything 
back and forth and always came to the same conclusion (see above). it's 
simply too close from my point of view.

the most important question for me:
if we do worldwide marketing for 'jabber' how can a customer distinguish 
jabber from jabber?


my two cent
ulrich



Justin Karneges wrote:

>Hi all,
>
>I know the whole Jabber name issue has been beaten to death, but I was struck 
>by the use of the term in the following article (which is also mentioned on 
>the jabber.org front page).
>  http://news.zdnet.co.uk/software/applications/0,39020384,39117160,00.htm
>
>"Jabber this", "Jabber that", and all meaning to refer to Jabber, Inc.  There 
>is a brief mention of the Jabber Software Foundation, but I think the casual 
>reader would have a hard time understanding the differences between these 
>organizations.
>
>I don't necessarily think that the JSF should have a name change, and indeed 
>we already had a vote and there is nothing more to discuss there.  However, I 
>think we can still improve the situation with better marketting.  _We_ know 
>the differences between Jabber Inc and the JSF, so can we please beat up some 
>journalists so that these organizations are accurately reflected?  In 
>particular, the JSF should get a lot more airtime than it currently does...
>
>Blah,
>-Justin
>_______________________________________________
>Members mailing list
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>
>  
>


-- 
Ulrich B. Staudinger
http://www.die-horde.de
email: us at die-horde.de
jid: uls at jabber.org

current project: REDHORN
http://redhorn.sourceforge.net

Blog: http://jabber.linux.it/jogger/user.php?jid=uls@jabber.org