[Foundation] "Jabber" name again

[Bart van Bragt]

Harold E. Gottschalk Jr. wrote:
>>The best solution to this would be to make JSF an acronym no more and 
>>merely make it the name.  
> I agree.
Eehm, what would this solve?

The problem:

- The 'Jabber' name (or brand) is fairly well known
- XMPP is not known to many people and IMO it's not a very 
'userfriendly' name.
- Jabber Inc. is a company

Dropping 'Jabber' altogether is nearly impossible and also fairly stupid 
because it will confuse the heck out of the people that finally know 
what Jabber is. Also saying 'JSF' instead of 'Jabber Software 
Foundation' won't solve the problem because people will still refer to 
the protocol as being 'Jabber'.

The people call the protocol 'Jabber' is no problem to me, IMO that's 
great even! Sounds a lot better than XMPP and Jabber is a more consumer 
focussed product (more IM focussed). What is a problem is the fact that 
there is a company that's called 'Jabber'. It's very easy for people to 
think that 'Jabber Inc.' is the inventor/maintainer/developer of all the 
(core) Jabber software and protocols and that it's the primary company 
if you're looking for commercial Jabber based solution. IMO that's 
'unfair competition' for all the other companies out there (damn, my 
English sucks today :D Need sleep ;)).

Is changing the name of Jabber Inc. an option? I really do see that this 
is not the prefered solution for the owners/employees of Jabber Inc. but 
IMO that's mainly because it will reduce their 'headstart' in the 
Jabber/XMPP market. IMO the products that Jabber Inc produces are more 
than competitive enough to survive in the market without attaching the 
Jabber brand to it.

Bart