[Foundation] "Jabber" name again

[johannes.wagener at gmx.net]

Well as everybody in the jsf is aware of this problem we should stop 
talking and go and act.

Minimum discussion should result of my two proposals:

- Simply try to avoid the word "Jabber" in all texts published on 
jabber.org/xmpp.org xmppworld.com ...

- The Marketing team should message all journalists they are aware of 
that ever mentioned/wrote an article about jabber with a 
"explaination" about the problem.

I don't think we can do more...

Johannes Wagener

On 15 Oct 2003 at 21:52, Bart van Bragt wrote:

> Harold E. Gottschalk Jr. wrote:
> >>The best solution to this would be to make JSF an acronym no more and 
> >>merely make it the name.  
> > I agree.
> Eehm, what would this solve?
> 
> The problem:
> 
> - The 'Jabber' name (or brand) is fairly well known
> - XMPP is not known to many people and IMO it's not a very 
> 'userfriendly' name.
> - Jabber Inc. is a company
> 
> Dropping 'Jabber' altogether is nearly impossible and also fairly stupid 
> because it will confuse the heck out of the people that finally know 
> what Jabber is. Also saying 'JSF' instead of 'Jabber Software 
> Foundation' won't solve the problem because people will still refer to 
> the protocol as being 'Jabber'.
> 
> The people call the protocol 'Jabber' is no problem to me, IMO that's 
> great even! Sounds a lot better than XMPP and Jabber is a more consumer 
> focussed product (more IM focussed). What is a problem is the fact that 
> there is a company that's called 'Jabber'. It's very easy for people to 
> think that 'Jabber Inc.' is the inventor/maintainer/developer of all the 
> (core) Jabber software and protocols and that it's the primary company 
> if you're looking for commercial Jabber based solution. IMO that's 
> 'unfair competition' for all the other companies out there (damn, my 
> English sucks today :D Need sleep ;)).
> 
> Is changing the name of Jabber Inc. an option? I really do see that this 
> is not the prefered solution for the owners/employees of Jabber Inc. but 
> IMO that's mainly because it will reduce their 'headstart' in the 
> Jabber/XMPP market. IMO the products that Jabber Inc produces are more 
> than competitive enough to survive in the market without attaching the 
> Jabber brand to it.
> 
> Bart
> 
> 
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