[Members] s/JSF/XSF/g

Peter Saint-Andre stpeter at jabber.org
Thu Nov 9 18:08:09 CST 2006


In September we modified the branding of our protocol specifications to
more clearly describe them as XMPP extensions (which IMHO is what they
are). Now I think it is worth thinking about perhaps taking the next
step: changing the branding of our organization.

As we discussed (flamed about!) 2.5 years ago, the Jabber Software
Foundation does not produce software, so the middle word in our title is
simply false. Instead, we are a standards development organization, so
the "S" really deserves to be "Standards". (It could be something like
"T" for "Technology" but IMHO what we do is more limited than that.)

So now we move on to the dreaded "J" word. I've been involved in this
community longer than anyone else here. I've been involved since the
days when Jabber was an open-source server (version 0.7!) and not all
the other things it became later (a protocol, a company, etc.). I have a
strong personal attachment to the word Jabber -- it's catchy, it's
descriptive, it's personable, it's great. For me these technologies are
still Jabber. My license plate still reads "JABBER". Et cetera.

At the same time I recognize that what our organization does is
standardize extensions to the Extensible Messaging and Presence
Protocol. We are the XMPP Standards Foundation, whether we call
ourselves that or not. And since that's what we do, it seems appropriate
for our name to reflect our activities. And, naturally, changing the
name of our standards development organization would put us further
along the road of disambiguating what "JABBER" is -- see my previous
post about JEP -> XEP:

http://mail.jabber.org/pipermail/members/2006-August/003789.html

I am not yet formally proposing that we change the name of our
organization to XMPP Standards Foundation. I still need to perform
further due diligence regarding the potential costs of such a change. So
far I think that the hard costs will be rather minimal (business name
change, updated bank account information, employer identification number
update, etc.). I don't have as good a handle on the potential soft
costs. The "JABBER" name is still widely recognized, much more so than
XMPP. But I think that XMPP is what we do and that it's not particularly
necessary for our standards development organization to have a catchy name.

If we change the name of the organization, all of the organizational
information would migrate to xmpp.org. We would still have jabber.org
and I think we would make it more of a site for end users (that's
something we need to do anyway).

BTW, I prefer "XMPP Standards Foundation" to "XMPP Standards Forum" or
"XMPP Technology Forum" for several reasons:

1. We create not generic technology but protocol standards.

2. We are a foundation that functions as an intellectual property
conservancy (see <http://www.xmpp.org/extensions/ipr-policy.shtml>) and
not merely as a discussion forum.

Peter

-- 
Peter Saint-Andre
Jabber Software Foundation
http://www.jabber.org/people/stpeter.shtml

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