[Members] Promotion: FOSDEM

Dave Cridland dave at cridland.net
Wed Nov 26 10:26:53 CST 2008

On Wed Nov 26 16:00:39 2008, Will Sheward wrote:
> Dave Cridland wrote:
>> At the risk of having the piss taken out of me in the office for  
>> the next year or so for trying to talk as if I understand  
>> marketing,
> Relax Dave, that's not going to happen. We're far more likely just  
> to proceed straight to firing you.
Do I get one of those obscenely high severence deals?

>> And (as Alex said) is the goal really to encourage XSF membership?
>> I'd have thought our goal ought to be development and deployment  
>> of XMPP, at FOSDEM, by encouraging the highly technical audience  
>> there to engage with the XSF and XMPP community as a whole.
> Yes, all of that. Plus I think Matt Tucker's post a little way down  
> this thread (talking about the logo) puts it well:
> "Project a more professional image"....
Yup, that works for me.

>> I suspect the best thing we can do is ensure that the people on  
>> the stand know to stay on-message, but that's a bit weak.
> Not at all. I don't think we need to 'ensure' anything, the  
> membership instinctively know what 'the message' is. We might all  
> express it in different ways but enthusiasm for XMPP and its  
> development/adoption is what prompts people to get involved in a  
> Standards organisation in the first place.
True enough, and...

> We're not a company, we don't have and should not have a 'corporate  
> policy' or 'company line'. The diversity here is the strength.  
> Trying to smoother that under an over-arching message would be a  
> mistake. There's no contradiction between the diversity of  
> individuals in a standards organisation and projecting a  
> professional image.

... diversity is certainly a strength, no question. We've an  
exceedingly vibrant and (surprisingly) tight-knit community and  
that's a great thing.

However - and I'm finding it very amusing arguing on this side -  
surely there's also an advantage to focusing our enthusiasm for XMPP  
and the XSF a little. I'm not saying "Here's a set of phrases to  
repeat verbatim in every circumstance", I'm saying "This is the stuff  
we should concentrate on to get the most benefit from FOSDEM", and  
"This is what we're aiming to get."

Dave Cridland - mailto:dave at cridland.net - xmpp:dwd at dave.cridland.net
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