[Foundation] Jabber Usage Guidelines

Stephen Lee srlee at sltscommunications.net
Mon Mar 25 12:55:48 CST 2002


Michael,

Sorry I meant trademark not copyright and I would suggest you probably
knew that if you read my entire email, anyway thanks for your opinion.
Any comments on the rest of my email?

Steve

-----Original Message-----
From: members-admin at jabber.org [mailto:members-admin at jabber.org] On
Behalf Of Michael Bauer
Sent: March 25, 2002 12:37 PM
To: members at jabber.org
Subject: RE: [Foundation] Jabber Usage Guidelines


On Mon, 25 Mar 2002, Stephen Lee wrote:

> It would appear to me to be a little premature to be defining a set of

> guidelines on something that the foundation has not even really 
> decided is a protocol or a name. I have seen several discussions on 
> this issue with no real definitive reply (although I may have missed 
> it). When reading the IETF  draft it states.. "Jabber is a set of 
> open, XML-based protocols for which there exist multiple 
> implementations". So I would assume that jabber is a protocol. If this

> is the case than the question arises.. Can you copyright a protocol?
> 

This question is non-sensical.  You copyright written works.  You can 
copyright a work that describes a protocol.  The document that defines
the 
HTTP protocol itself (http://www.w3.org/Protocols/rfc2616/rfc2616.html)
is 
copyright 1999 The Internet Society.  The copyright applies to the 
document.  Copyright violations are only relevant to the document.  
Whether or not you can build systems that use that protocol to
communicate 
with other systems is a completely separate issue.  You can be in 
violation of whole other sets of conventions, such as unauthorized use
of 
computing facilities (like hacking the AIM protocol to communicate with 
AOL IM users) but you're not in violation of a copyright.  Moreover, the

whole discussion is about trademarks, not copyrights.  The question is 
whether Jabber is a noun or an adjective.  Trademark conventions
stipulate 
that a trademark term is to be used as an adjective.  I was advocating 
that the Foundation develop a set of guidelines that conform to
trademark 
conventions regardless of the ownership or licensing of the trademark
from 
Jabber, Inc.  The point of advocating this was to protect as much of the

traditional definition of brand equity associated with the term "Jabber"

as possible.  I think the point is to define what Jabber describes and
use 
it accordingly.  If it's a "Communications Platform" then the statement
in 
question might very well be re-written as:

The Jabber Communications Platform is a set of open, XML-based protocols

for which there exist multiple implementations - with or without the 
little (tm) after Jabber.

Then Jabber is new kind of "Communications Platform" for building a next

generation Internet infrastructure.  It builds on a set of XML-based
open 
communications platforms that connect clients and servers in multiple 
languages and implementation with one another.  You then also have the 
Jabber Clients, and the Jabber Servers, and the Jabber Bots, and the 
Jabber Protocols.  All of which are using Jabber as an adjective to 
describe something in the Communications Platform.  What doesn't seem to

work in my mind from a branding perspective is to use Jabber as a noun
to 
describe some "thing".  It all reminds me of the Robin Williams skit
where 
he's high on cocaine and is playing with his son's Transformer, saying, 
"It's a car, it's a robot, it's a car, it's a robot, AIIGGH! "What the 
f*** is it?!?!".  Of course, we could always punt on the whole thing in 
which case it doesn't really matter if there are any real guidelines.


> I would also think that the foundation should decide the direction it 
> is going to take on the trademark issue. Regardless of the direction 
> Jabber inc., the foundation should have a game plan in place for the 
> jabber trademark issue. Has there been a council meeting or board 
> meeting to discuss the direction of the foundation on this issue?
> 
> I would be more than pleased to work on the guidelines for usage, but 
> it would seem to me that we as a foundation should decide the 
> direction we are going to take on these open issues first.
> 
> Steve
> 
> 
> -----Original Message-----
> From: members-admin at jabber.org [mailto:members-admin at jabber.org] On 
> Behalf Of Harold E. Gottschalk Jr.
> Sent: March 23, 2002 4:36 PM
> To: members at jabber.org
> Subject: RE: [Foundation] Jabber Usage Guidelines
> 
> 
> Great Suggestion Michael, Steve Lee would you be willing to volunteer 
> to head up a strawman for this? heg
> 
> > -----Original Message-----
> > From: members-admin at jabber.org [mailto:members-admin at jabber.org]On
> > Behalf Of Michael Bauer
> > Sent: Saturday, March 23, 2002 7:19 AM
> > To: members at jabber.org
> > Subject: [Foundation] Jabber Usage Guidelines
> >
> >
> >
> > Regardles of the position of Jabber, Inc., I think it might be in 
> > the
> > best interest of the Foundation to come up with a set of acceptable 
> > use guidelines for using the term Jabber in and of itself.  Brand 
> > names are adjectives, so one set of guidelines might be to advocate 
> > that people use the term Jabber as a secondary adjective for their 
> > primary brand name, like this:
> >
> > The Persimmon Jabber Server
> > The Papaya Jabber Client
> >
> > Of course, there are a whole set of uses that can be proscribed.
> > Traditionally, this even includes font and logos.  Of course, the 
> > Foundation isn't going to specify an official font, but it might 
> > specify things like if Jabber is going to be used in a stylized
font, 
> > it has to stand alone and can't be distorted, like having the "e" in

> > Jabber facing backwards.
> >
> > It would be interesting to see if there was some way to come up with

> > a
> 
> > solution to this problem from the Foundation's perspective.  I think
> > some guidelines would be useful to help insure the brand's
integrity. 
> > Regardless, some kind of independent statement might be useful.
> >
> > --
> >
> ----------------------------------------------------------------------
> --
> --
> > Michael Bauer        me at michaelbauer.com
> http://www.michaelbauer.com
> >
> > _______________________________________________
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> > Members at jabber.org http://mailman.jabber.org/listinfo/members
> 
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-- 
------------------------------------------------------------------------
--
Michael Bauer        me at michaelbauer.com
http://www.michaelbauer.com

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