[Foundation] JSF == Jabber Standards Foundation?
gleblanc at linuxweasel.com
Tue May 27 19:07:31 CDT 2003
On Tue, 2003-05-27 at 14:26, Ralph Meijer wrote:
> The argument that having to promote the name Jabber hurts your business because
> it endorses Jabber, Inc. is an odd one. I will probably step on toes here, but
> if you cannot explain the difference between Jabber, Inc., the JSF, a protocol
> suite called 'Jabber IM Basic', your company and its products... Well I think
> than maybe you should have tried harder. Today I told a relatively Jabber newby
> (a co-worker in a major research lab) about the whole discussion. He couldn't
> see the problem either.
This is a bit rude, IMO. Explaining the difference to one person is not
the same as having the difference be inherently clear. The difference
between Jabber and Jabber, Inc is NOT immediately clear simply from
looking at the two names. I can easily see how pointy-haired managers
could get Jabber and Jabber Inc confused, not to mention all kinds of
other non-technical folks.
> If you make a product and can't explain why it is good and in what kind of
> marketplace it is, you don't have your act together. If you make good stuff,
> people will want it. If you make enough of it, Jabber, Inc. might even become
> less relevant and become just another company making Jabber products.
Making good stuff is clearly not the primary point to selling things.
Marketing is what sells your product. The proposal is that Jabber (the
community) and Jabber, Inc (the corporation) makes marketing for anybody
other than Jabber, Inc more difficult. Jabber, Inc doesn't even have to
explain that there IS a difference between the two Jabber named
entities, which would propagate the confusion. Only if Jinc were to
make education about the differences between Jinc and the Jabber
community a priority in their marketing would the confusion lessen over
time. The only other way to lessen or alleviate this "first glance"
confusion is for one of the Jabber entities to be called something OTHER
than jabber. HTH,
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