[Foundation] "Jabber" name again

Ulrich B. Staudinger us at die-horde.de
Wed Oct 15 12:05:54 CDT 2003


I guess we should have a look at global player rename campaigns - most 
of the times a merge between two companies causes the bigger one to 
change the name of the smaller one.

It's not simply changing a name - it's a campaign !
Now if we want to do a campaign for jabber, why not do the dishes 
perfect and get some ground to jabber inc? (i hope that comes through)

The campaign has to unite various aspects, with regards to compliance. I 
think this whole compliance should overlap with marketing. Companys have 
to be approached - they can use compliance as a trade advantage - but no 
company wants to be compliant to a "small" open source foundation if 
there is the bigger brother which does not recognize or mention the 
compliance - and again we are accessing jabber.com areas.
This campaign has to be much more - it has to timed - it has to be 
calculated and has to be controlled. I really want to see a jabber ad 
with in the next months/year. I don't want to do a plain ad campaign - 
it has to be bigger if it is to strike people.

And yes, i agree to Bart, i guess I'm not making myself popular in the 
JSF at the moment, too.


Ulrich


Bart van Bragt wrote:

> Peter Saint-Andre wrote:
>
>> Journalists are idiots. Feel free to suggest a solution to that problem.
>
> Not nearly all journalists are idiots :D Most journalists just don't 
> have the time to research every subject they write about in extreme 
> depth and IMO they shouldn't have too. Even for a very interested 
> reader it takes quite a bit of effort to get a grasp of the 
> differences between Jabber, XMPP, Jabber Inc, jabber.org, etc.
>
> Have been thinking about this too in the last few days, also because 
> of the xmpp.org thing last week.
>
> IMO it's almost undoable and quite stupid to rename the JSF. Almost 
> no-one knows what XMPP is, if you say 'Jabber' then quite a few people 
> know (approximately) what you are talking about.
>
> On the other side it really _is_ a problem that there is a Jabber Inc. 
> that is gaining a lot from the overlap in names. Other companies are 
> creating products, promoting the Jabber _protocol_ but they end up 
> generating revenue for Jabber Inc instead of revenue for themselfs. 
> Yes, Jabber Inc. is devoting a lot of time, effort and money in XMPP, 
> the JSF and the Jabber protocol and I really appreciate that but on 
> the other side Jabber Inc. is creating a problem for companies that 
> want to work with Jabber/XMPP and it's generating a _lot_ of confusion. 

>
>
> IMO the only sensible solution is to rename Jabber Inc. to something 
> else. Renaming the JSF to something different won't help a bit, people 
> will still talk about the 'Jabber protocol' which will continue to 
> point to Jabber Inc.
>
>
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>


-- 
Ulrich B. Staudinger
http://www.die-horde.de
email: us at die-horde.de
jid: uls at jabber.org

current project: REDHORN
http://redhorn.sourceforge.net

Blog: http://jabber.linux.it/jogger/user.php?jid=uls@jabber.org





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