[Foundation] "Jabber" name again ---- Terminal node?

Mike Prince mike at mikeprince.com
Thu Oct 16 11:40:52 CDT 2003


> -----Original Message-----
> From: members-admin at jabber.org 
> [mailto:members-admin at jabber.org] On Behalf Of Justin Karneges
> Sent: Wednesday, October 15, 2003 9:18 AM
> To: members at jabber.org
> Subject: [Foundation] "Jabber" name again
...
> However, I think we can still improve the situation with better
marketting.  _We_ know 
> the differences between Jabber Inc and the JSF, so can we please beat
up some 
> journalists so that these organizations are accurately reflected? 
> particular, the JSF should get a lot more airtime than it currently
does...

I don't think we should beat anyone up ;)

Here's my $.02:

1) We build things
2) Consumer/reporter/sysop whoever uses it/writes about it/installs it
for whatever reason
3) When asked what it was, they refer to the branding; whatever the
thing claimed to be

So...

A) Our primary focus should not be marketing; it should be building
compelling "things"
B) Our "things" should be well branded

>From the sidelines, this is how I see the winds currently blowing...

- XMPP will gain mindshare within the hard-core geek category where
people care about protocols.  Perhaps this is an important segment
because these people may make/influence significant technical decisions
for production systems.

- JabberD 2, as the reference implementation of XMPP (is that statement
correct?) will garner greater attention, especially amongst
sysops/hobbyists who want to try it out.  We will hear lot's of "I
installed Jabber!"

- JabberD 2, will end up a workhorse behind the scenes in IM enabled
websites.  Site developers will like the price point and the security in
knowing it's the XMPP implementation "blessed by Jabber" (that's what
they'll think, regardless of the truth)

- "Jabber, Inc. is the company that wrote Jabber, right?"


I don't work for Jabber, Inc., so the genericizing (sp? word?) of the
Jabber name does not impact me AFAIK.  And the trends work towards a
Jabber "brand" which contrasts to Yahoo!, AOL, and MSN.  This is good
for us all as the layman understands there is an option.


Soooo... here's my personal battle plan, which I hope others lean
towards...

1) Stop talking about how to tell journalists what to write
2) Build compelling IM apps and tools
3) Help JabberD 2 get off the ground - run it/test it/tell others about
it
4) All my documentation refers to XMPP, which is the protocol I use
5) Enjoy talking to others about presence/IM/XMPP and what Jabber is ;)



Thanks,

Mike









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